Real recovery work, anonymized — client domains stay private. Every chart is Google Postmaster data from an actual engagement, including the parts that didn't go to plan. I write these so you can recognize your own situation in them.
A full reputation rebuild for a DTC brand: what the audit found, what we changed, and why the Bad → Low plateau — where nothing visibly moves — is where most senders quit.
Read the case note →Two drops from High to Medium in four months — a holiday volume spike and one cold-segment blast. What each relapse cost, and what the bounce-back pattern teaches.
Read the case note →Four months flat at High reputation. Nothing dramatic — that's the point. The unglamorous operating routine that keeps a recovered domain healthy.
Read the case note →Reading these as reference material? The guides cover the how-to; these notes cover what it looks like in practice.